The ability to absorb, to get where it needs to go. That’s the key.

Because if it just sits there on top, its smothering, it’s not helping.

So how? It has to be able to get where its going, to make the most difference.

Coconut Oil is a great example….coconut oil is great for use on the inside, and can offer amazing health benefits when consumed. But your hair….not so much.

If you’re using this on your hair, chances are you are making it brittle and dry. Your hair doesn’t have the ability to digest or metabolize coconut oil like the digestive system. So what happens?

Coconut oil can cause protein build up, blocking your hair from much needed moisture which makes your hair even drier, stiffer and less elastic. Less elastic = more breakage. Over time, yes your hair can become brittle dry and broken. Over time, your hair can feel like a coated candle. All Oiled up, but with nowhere to go. Literally smothered.

Moroccan Oil… Most Moroccan oils will have silicone as the first two key ingredients. Silicone feels great in the beginning, looks great too, your hair will appear smoother, but it is short live. As silicone ages, it coats the hair shaft and becomes yellow and brittle. Actual Argan oil is usually way down the list of ingredients. It’s a vicious cycle. The buildup, (think wax candle), blocks nutrients from getting in. Hair breaks, it can’t breathe, it can’t get nutrition, it can’t get moisture.

Did you know that the molecules in Moroccan Oil products are actually too large to penetrate your hair cuticle?

Moroccan Oil sits on top of your hair, it creates a barrier on each strand which will actually block out any moisture your hair needs. Over the long term, it will cause your hair to dry out.

What to do?

First, remove the buildup. Remove the years of silicone, oils, best efforts, styling products and sprays that are blocking your hair from receiving moisture and nutrition. I suggest Purifying scalp scrub and shampoo. Made with apple cider vinegar (honestly it has the most divine smell ever!), but gentle enough to use everyday.

Second, use an oil that was specifically designed to replicate the exact oils in your scalp and skin. Nourish and put back what has been missing. A product with the small molecular structure required to penetrate right to the inner cortex of your hair. Yes it is true. With ingredients like:

1. Meadow Foam Oil (contains 98% long chain fatty acids making it very stable)

2. Abyssian Oil (from the Crambe Abyssinica plant which has fatty acids that mimic the effects of silicon for shine; lubricate the hair deep into the follicle, and protect and coat each strand)

3. Camellia Oleifera Oil ( A natural, plant-based moisturizer for hair and skin)

4. Tomato Seed Oil (cold pressed tomato seed oil that’s mostly fatty acids- used for anti-aging creams and hair health)

Rejuveniqe Oil is this blend. It can actually protect and help even your colour last longer. How? The oil penetrates the cuticle, and gets into the cortex where color is stored. The oil molecules create a chain which expels the water molecules. The Oil remains inside the hair, sealing the cuticle, so it is tight, which keeps your color safe. Which is why we recommend a few drops right in the colour bowl.

What’s best? Weekly overnight oil treatments. This will change everything you thought you knew about haircare. These are your immediate answers to long term hair health. If you need more, if you’re done experimenting, I would love to chat. Questions are always welcome!